The Ultimate Guide To Tampa Seo Company

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It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank. On the other hand, white hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.


This image from Inbound Marketing Inc. does an exceptional job of breaking it down, but let me shine some additional light on these topics: When someone tries to rank for a certain keyword, they might duplicate content on their site to try and get that keyword in their text over and over again.




Years ago, a black hat strategy was to include a ton of keywords at the bottom of your articles but make them the same color as the background. This strategy will get you blacklisted very quickly. The same goes for stuffing in keywords where they don’t belong (Tampa SEO Company). When it comes to redirects, there’s a right and wrong way to do it.


Going out and purchasing a Fiverr package promising you 5,000 links in 24 hours is not the right way to build links. You need to get links from relevant content and sites in your niche that have their own traffic. Since Google penalizes sites that do these things, you’ll only hear me talk about white hat SEO.


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That means it’s not as pure or innocent as the whitest of white hats, but it isn’t quite as egregiously manipulative as black hat techniques can be. You’re not trying to trick anyone or intentionally game the system with gray hat. However, you are trying to get a distinct advantage.


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Many times, they might even say contradictory things. For example, Google has said they’re not a fan of guest blogging to build links. Now, what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry? In the SEO world, it’s not so much about what you do but how you do it.


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If you’re creating unique guest posts that provide value to readers on sites that are relevant to you, you’ll be fine, and the link juice will flow nicely to your site. Now it’s time to learn how to do SEO marketing. Understanding it is one thing, but SEO requires a lot of action and time.


SEO takes daily actions with the goal of long-term success. You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google user is happy when they find the result that serves their needs in the best way.


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It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for. Google always tries to provide the best experience possible by directing you to the greatest content it can find.


That’s a bummer, right? You still have to put in a ton of work. SEO is no different than any other skill: great results come from big effort. Just like the best marketing in the world won’t help other you sell a bad product, super advanced SEO is useless if you don’t have quality content.


If you were creating quality content that actually solved someone’s problem, you were a standout, and that made it easy to rank. Today, content is much better, and many online businesses have blogs they use to add value to their site and rank higher on Google. Coming up with great content isn’t easy, but the good news is, you don’t always need to create your content from scratch.


Do they want to know something? Are they trying to buy something? Are they window shopping? As the content creator, you need to understand this as well. You can’t create a piece of content about the “best ice fishing rods” and target “bass fishing” as your primary keyword. It doesn’t make sense because people don’t typically use ice fishing rods to fish for bass in the cold.


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You also need to know who your reader is, what here they like, what they dislike, and why they’re there. People have short attention spans, and writing giant walls of text doesn’t work anymore; you need to break it up with plenty of headers and images. There’s nothing worse than reading a piece of content and not getting everything you need to accomplish something.


Keywords even determine how you build links, including everything from the tactics you choose to how you plan on implementing them. Another common mistake people make is that they stop. Maybe about his they redesign their website or come out with a new marketing campaign. They do it for a week or two, update their pages, and then stop.


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In reality, it’s the exact opposite. The best SEOs are constantly doing keyword research. Tampa SEO Company. Keyword research is done for several different reasons, but the two primary reasons are to rank on Google and create relevant content. Keywords can often open the door to inspiration by telling you exactly what people want to know based on what they’re searching for.


You need to understand the intent behind the keyword as well as its competitiveness. Here are the most important elements behind keyword selection: Let’s say you sell consulting services. Your service might cost customers $10,000 over the course of a year. That’s a little less than a thousand bucks a month, so it’s not out of the question but still fairly expensive.